Google: Algorithm Updates

Google Panda Update

Google panda updates are introduced by Google search engine in their algorithm in order to eliminate low quality sites and content spam that are mainly concerned with the LOW QUALITY CONTENT.

The first panda update that happened in February 2011 literally shocked the seo world and webmasters because of the drastic changes that happened in the SERPS. Google replied on those updates that they are strictly working for the betterment of the search results for the better user experience.

Top Heavy Update

Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

Google Penguin Update

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

Pirate Update

Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.

EMD Update

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released.

Payday Update

Launched on June 11, 2013 – the “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

Google Hummingbird

“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.

Google Pigeon

Launched on July 24, 2014 for U.S. English results, the “Pigeon Update” aimed to increase ranking of local listing in a search.

What is Google’s new mobile algorithm in 2015?

Google is going to introduce an addition to the ranking algorithm that influences the position of your web pages in Google’s mobile search results.

The change only affects the rankings that your web pages have if the user searches on a mobile phone. The regular search results are not affected by the new algorithm.

It is important to make sure that your web pages are mobile-friendly.Instead of creating a separate website for mobile devices, you could use responsive design for your web pages. If you use WordPress, there are many themes that support responsive design.

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