Friday, 10 April 2015

Do’s and Don’ts of Responsive Web Design


Making a responsive web design takes a ton skill. It’s not just about making the content fit a smaller window. It’s about delivering a solid user experience to a growing number of web-enabled devices. Recently web design discussed making altogether separate gadget experiences; however this essentially isn’t scalable over the long haul. Making versatile experiences is a more intelligent path forward; however this methodology accompanies its challenges.
Responsive Web Design Do’s
  • Design with the user in mind – any look to develop a design which optimizes the experience
  • What device are they using?
  • What are they trying to achieve
  • Do keep page size to a minimum using best performance based practices
  • Design using the fluid grid – it was the original proposition for how RWD should work and it got support from Adobe. The fluid grid is when page elements are sized in relative (%) units and the number of grid columns change depending on the width limits.
  • Do check out what’s above the fold on different devices as you’ll find ‘once size doesn’t fit all’
  • Design for each device individually  – A phone is not a tablet is not a laptop is not a desktop is not a TV, and they all have their own characteristics that you need to be aware of and design for.
Responsive Web Design Don’ts
  • Don’t penalize users for the device they happen to be browsing with.
  • Don’t hide content from mobile users – change the content to make it accessible to all
  • Don’t clutter the design and add unnecessary items – ask yourself “is it necessary to the user – does it add anything’
  • Don’t over bloat pages for mobile users – remember 74% of mobile users will leave after 5 seconds  of waiting for a page to load, and the unfortunate reality is that only 3% of small screen versions of responsive sites are significantly lighter than their large screen counterparts. That means users bear the burden of a potentially massive download.
  • Don’t make text links so small that they can’t be clicked on when browsing using a mobile device.
We at iPOT Technologies design your website responsive and you get more traffic because you can view your website how in desktop likewise you can see in mobile,tablet and ipad.

Wednesday, 8 April 2015

Google’s New Mobile-friendly Search Algorithm: Will your website be found on mobile devices?


Today, when you inquiry Google on a mobile gadget, you will notice the results are accompanied by a Mobile-friendly tag.
In the event that you haven’t heard the news yet, Google is launching a new mobile-friendly pursuit algorithm on April 21st. This new algorithm will really begin looking for this mobile-friendly result which will impacting how websites are ranked in mobile searches.
“Beginning April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our indexed lists. Consequently, users will discover it easier to get relevant, superb query items that are optimized for their devices.”
Is your site mobile-friendly?
There is no ranking system set up to decide how mobile-friendly your site is – its true or false; yes or no; pass or fail. While your site may as of now be responsive or optimized for mobile, certain elements of the implementation can at present cause your site to fail the mobile-friendly test.
Which leads it to the next question… Can your website pass the test?
Alright, so you haven’t been following along in your textbook yet here are the subtle elements you have to know to cram for the test.
How can you check?
Seek your site on a mobile gadget and check whether the mobile-friendly tag is displayed alongside your site. Like in the example demonstrated previously.
You can likewise head toward Google’s mobile-friendly test site and enter your domain:https://www.google.com/webmasters/tools/mobile-friendly/.
In the event that your site delivers a fail here, you will be furnished with some feedback that will help you determine what needs to be updated.
Common culprits
Link spacing: On touch devices we don’t have the luxury of a precise mouse pointer – we have our finger tips on a small screen. This makes links that are near one another hard to interact with.
Text is too small: If text on your website obliges users to zoom in, you will be penalized for this because it is viewed as a bad browsing experience.
Content is wider than the screen: This implies that a user would need to scroll to the right so see the full website. This one usually happens when a website is not mobile-friendly at all. On the other hand, at times specific elements can compel your layout off screen – for instance, images with hard coded pixel widths.
All pages are individually analyzed: This new algorithm will examine every individual page on your site. While your site might basically be responsive, there could be sure pages that are bringing on issues.
We helped our clients to double their business profit by making their website responsive or mobile optimization.Please check out at web designing companies in Chennai.

Rules Of Web Design


Simple is beautiful.
Cramming excessively into every page makes confusion. Visitors get frustrated when they need to scan through rows of links and images to discover what they are searching for. By keeping your pages simple, your website will be simpler to use.
Design is paramount.
When you meet someone surprisingly, you need to make a decent first impression. The same ought to be valid for your website. The general look and feel of your site is the first thing your visitors will notice.
Navigation should be intuitive.
There are couple of things more frustrating than not having the capacity to discover certain content on a website. Pages ought to be well-organized with a top-down design so visitors can without much of a stretch skim through the different sections on your website.
Consistency is key.
Visitors shouldn’t feel like they are visiting another website every time they open another page on your site. Consistency among the pages on your site makes navigation a much easier task.
Colors are crucial.
Color choice can represent the deciding moment a website. A large portion of us have visited websites that are essentially painful to look at. At the point when picking colors, utilize a steady palette of colors that don’t clash and verify there is a strong contrast between the text and the background.
Make your website responsive.
People will get to your website utilizing a wide variety of devices – from smartphones to desktop computers. Along these lines, it is essential that your website displays correctly on different screen sizes. Utilizing CSS media inquiries is a great approach to implement responsive web design.
Develop for multiple browsers.
Browsers should render webpages the same way, yet they don’t. Hence, make a point to check your website on multiple browsers to verify everything appears correctly. It is best to catch issues early as opposed to relying on complaints from your visitors.
Check your website for errors.
As any experienced editor will let you know, a great bit of work can be tarnished by a little blunder. Webmasters ought to regularly check their websites for typos, broken links, and images that don’t stack correctly.
Write your own code.
Whether its HTML or PHP, nothing beats composing your code from scratch. In the event that you utilize build your site from templates and pre-composed scripts, you will be clueless when something happens. On the off chance that you code your own particular pages, you will have full control over what they look like and act.
Don’t forget the content.
Regardless of the fact that your site is beautifully designed, it is close to an empty shell without content. A decent website has both great design and great content. Consequently, verify all your pages have unique, original content that makes them worth visiting.
We design website with these rules in web designing.Please contact us at web designing companies in Chennai.

Tuesday, 7 April 2015

THE GUIDELINES FOR A SUCCESSFUL WEBSITE


 Internet is the monster player of business and communication today. Each business works or has arrangements of launching its own particular website. The web space is now full with a great deal of websites. In such scenario, it is troublesome for a recently established Website to snatch the attention of the audience. Websites having low quality likewise pass up a major opportunity for a ton of potential buyers. Although, there is no universal guideline of making a Website Successful, use of some key points while developing the website can increase its risks of getting the desirable attention. The Important Guidelines for a Successful Website are:- Good quality content- A website should constantly incorporate great quality content. The foremost point of a website is to bestow data to the audience. On the off chance that the content offered on the website is illogical or irrelevant then the visitors would be exceptionally put off. They will immediately leave the website and all possibilities of conversions would be lost. Easy to use website -A website must be anything but difficult to use for the user. Regardless of how top class the graphic designing is or how modern the navigation framework is, if the user is not able to understand its working mechanism then he won't have the capacity to remain focused website for long Easily Accessible -Today, the vast majority of the users access websites through their smart phones. They convey transactions and avail services with the assistance of their phones. A website not having mobile accessibility will pass up a major opportunity for a large pool of visitors. Thusly, every website must be compatible with a wide range of platforms. They ought to be available all devices and working software. Clarity about the motive- Each website has diverse movies. One may need the visitors to request a product while another may need the user to get connected with the website. Whatever may be the motive, it ought to be unmistakably set at the earliest reference point and a business system ought to be formulated accordingly. Regular updates-The website ought to dependably be redesigned at consistent intervals so that the data and content is crisp and relevant to the current scenario. The point of a website is to get public attention. There are no immovable standards to get that attention. Yet taking after the aforementioned guidelines helps in imparting the website great measure of exposure and traffic.Web Design Services in Chennai

  Web Design:-
 Nowadays Online presence for a business is very vital because internet is growing day by day. With increasing competitions every day, it is important that you go for one of the Top Web Designing Companies in Chennai services available. This is where iPOT Technologies comes to your aid, we design your website not only be attractive but also user friendly. A Web Designing Companies in Chennai provides an opportunity to the clients to expand their business through online. Our company is the best place to fulfill all your dreams in terms of web designing. As a Web Designing Company in Chennai, India, we hold fast to the patterns preferred by worldwide customers in the website development enclosure. We give end to end adaptable progressed web development solutions and services.
  Our Web Designing Company Services includes: Creative Website Design Dynamic Web Site Development Flash Animations and Rich Media Production Customized Content Management Systems Integrated E-commerce and Store Front Animated/ Static Banner Design
  Software Development:- Websites in the competitive worldwide market today are considerably more. Because of the growing demands of the web empowered services, the requirement for quality rich websites are expanding. Our software developers at iPOT Technologies in Chennai guarantees to give flawless services which will be out of your desire level. Our software developer is capable of extensive variety of websites ranging from simple static websites to the most complicated e-commerce websites and other web applications. iPOT technologies is the best Software development company in Chennai offers best web design and development service at affordable cost.
  Mobile Application Development:- As a Smartphone Application Developers in Chennai, We can cooperate with you to obviously determine your application needs and check whether either a web application or a local Mobile application would be the best decision for your business. After your application necessities are plainly characterized, we can design and develop the best application for your specific business, keeping the methodology basic, run and cost-effective.
   iPhone Application Development:- iPOT Technologies is a prominent iPhone Application Development Company in Chennai,india. We have a group of skillful iphone application designers who work in creating custom and weighty iphone applications. We upgrade our knowledge and skills continually and that helps us develop cunning application solutions for different business domain. We attain our Goal by conveying creative iphone application to our customers in a fair, reasonable and straightforward way. The iPad is a tablet computer that is slowly but surely capturing the imagination of the population at large. The market for iPads is increasing day-by-day and just about everybody wants to get their hands on it. What this means is that quite a number of your target audience is actually using the iPad. So, why not exploit it to promote your business? POT Technologies's iPad application development services are perfect for this purpose.
  Android Application Development:- Android – a quickest growing operating system of smart phone devices has been prominent with its each one upgrade. It’s flexible, easy to understand applications & adaptability has made it more favorite. iPOT Technologies is one of the fastest growing Android App development company in Chennai, India. Our Android Apps developers create innovative, dynamic applications that can help your business to prosper even supplementary. SEO:- iPOT Technologies is a leading SEO Company in Chennai. We provide effective, affordable and expert SEO services Chennai. We all optimize websites to find better visibility from search engines, increase internet search engine ranks, boost traffic, increase business leads and enhance ROI. To be a business agency, we correctly understand the prerequisites of organization professionals so because of this our solutions are fully tailored for meet your online business needs, marketing desires and accelerate your web business earnings.
  SMS Solutions:- iPOT Technologies can help you in achieving your goal, since mobile phones are very common today and SMS offers an intriguing solution. SMS are delivered in a matter of seconds and customers are far more likely to receive and read SMS. When you use iPOT Technologies for SMS, you are sure that your customers aware about the latest Products/Services/Happenings of your business.
  Live Webcast:- iPOT Technologies can help you with every step of live streaming – from the video production itself through the streaming service, including pay-per-stream, dual screen streaming, and tracking hits. On the production end, depending on the size of your event, you may need one camera with one operator, or you may need multiple cameras, lights, sound mixing, and live switching between cameras and PowerPoint to output to the stream.

What kind of SEO techniques do you use?

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:
  • designing and developing a website to rank well in search engine results.
  • improving the volume and quality of traffic to a website from search
engines.
  • marketing by understanding how search algorithms work, and what human
visitors might search. SEO techniques are classified into two broad categories:
  • White Hat SEO – Techniques that search engines recommend as part of a good design.
Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing White Hat SEO An SEO tactic is considered as White Hat if it has the following features:
  • It conforms to the search engine's guidelines.
  • It does not involve in any deception.
  • It ensures that the content a search engine indexes, and subsequently
ranks, is the same content a user will see.
  • It ensures that a web page content should have been created for the users
and not just for the search engines.
  • It ensures good quality of the web pages.
  • It ensures availability of useful content on the web pages.
Black Hat SEO An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features:
  • Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
  • Redirecting users from a page that is built for search engines to one that is more human friendly.
  • Redirecting users to a page that was different from the page the search engine ranked.
  • Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
  • Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
  • Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
  • Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
  • Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
  • Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.
  • Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.
Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything. Want to get your site optimized? Please contact us our SEO Companies in Chennai for further assistance.

Monday, 6 April 2015

Prevalent Web Designing Myths


After a great deal of examination web designers has come to a conclusion that consumerization is the best approach to achievement in web designing. Everybody consents to it as the privileged of web designing comprises of this and businesses have seen its certain effect. In any case, there are different misguided judgments identified with the inward intricacies of web designing. This blog discusses these myths and tries to comprehend web designing strategies all the more unmistakably.
Mixing Designing Terms
The biggest myth that web design services in Chennai have, does not understand the distinction between terms, for example, user experience, client experience and administration design. User experience concentrates on the design pattern and its practice of a solitary client touch point. The essential objective is to make the touch point keener. So as to make a sublime user experience the users ought to have diverse skills, for example, user research and analytics, data architecture, connection design, visual design or front-end developers and content strategies.
The objective of client experience is to design and spot the touch focuses legitimately all through the journey of users. Be that as it may, if the consistency is broken anytime of time, all your sincere endeavors of making a decent user experience will come up short.
Understanding Service Design
Like customer experience, the objective of service design is to enhance online service experience. It is an integrative methodology that amalgamates user experience, operational model design tools and design methodologies. The objective is to associate the journey through all touch points and channels as far as customers as well as organizational perspective.
A service designer has part of responsibilities with regards to the skills of service design. It incorporates planning, research and design. The troublesome part for him is associating the engineering to the architecture.
User Experience Is Not the Same as Interface Design
It is typical to consider design as simply an ornament. Mixing up ‘user experience’ and ‘user interface’ is an extremely basic misstep. The explanation behind this is that it has a significant part in creating great user experience, while experiencing online products and services. Thus, the thought is to comprehend the different terms.
Interface is a piece of user experience. It is considerably more than pixel-pushing, cosmetics and button placement. It is more holistic and ought to be everybody’s worry, it’s not simply an issue influencing the “artistic” types.