How can you understand if your website is being penalised?

On the off chance that your website suddenly stops showing up in the SERP’s for your chosen keywords or phrases, or it has lost a ton of its traffic without a reason and can’t give signs of recovery, then it is quite possible that it has been punished by Google.

Sometimes it is easy to recoup from a google penalty while some others it can be quite troublesome or even impossible to do as such resulting to a complete shutdown of your website!

In that case there is a check list that a SEO expert has to follow so as to recognize the probable reasons why a website has been punished alongside a number of suggestions on the best way to continue in every situation.

Duplicate content
Check the Meta Tags, the link anchors, the whole copy and for the most part everything that can be duplicated. Although having a copy content may not escape, not fixing it will eventually result to a penalty.

Compose all the necessary elements from the earliest starting point or make use of a rel canonical tag.

Hidden Text
Check for any hidden content on your website. Case in point making the font color invisible to your visitors or some other black hat technique.

Website visitors might not notice it however the search engine bots will.

Keyword stuffing
Verify that you have not overused your targeted keywords. Check your keyword densities. The same magic word in a URL or in the same section of a page will pull in Google’s attention who may wind up punishing you.

So always attempt to keep your content natural, original and informational.

Overusing of H1 tags
The H1 tag is an unmistakable indicator for Google on what is found on that page. Excessive use of the H1 tag in a specific page could be seen as an attempt to cheat Google’s Listing with keywords.

Affiliation and Advertising
It is an undeniable truth that affiliate marketing and advertisements are a critical source of income however in the event that you overdo it you might lose substantially more. Google doesn’t care for websites with numerous ads as it believes that it is overseen by someone who cares just for money and not the real user experience. Also the higher the bounce rate the less Google will like your website.

Spam Backlinks and link building
In the event that your site has been hacked, Google will rapidly remove it from SERPs. Act rapidly to protect your website from hacking attempts and always keep a backup to be arranged for the worst.

First and foremost never purchase or sell backlinks as the latest google algorithms have activated numerous penalties for some websites because they were using paid links.

Also you must be extremely watchful so as to not include an extraordinary number of backlinks in a short time of time because Google thinks you are using committed software to accomplish this.

Furthermore, in the event that you recover a link from punished websites you will most likely wind up facing the same situation.

At last verify that your back-links are both relevant to both your content and your niche.

What to do if your website is penalised?
First of all be patient and don’t panic.

Attempt to redress all possible problems that may have caused the penalty. On the off chance that you understand that the penalty derives from troublesome links ask Google not to look into them by using the disavow tool.

In the wake of cleaning your website verify you submit a new sitemap so as to give Google a notice that your content is new and fresh. At that point you must hold up until the search engines bots crawl your website once more.

On the off chance that, then again, Google decides not to remove the penalty from your website, you will unfortunately need to purchase a new space, transfer everything there and start promoting it from the earliest starting point.

Does your website want more traffic and want to double your business profit.We completely analyze your website and help you to increase sales.we are rated as a top seo company in chennai.

Benefits of Responsive Web Design for B2B Websites

With a recent mobile takeover of web surfing activities, it’s imperative and vital for B2B companies to adjust to the pattern. On the other hand, there are still a substantial number of B2B sites that are still not doing anything for tablet or mobile gadget users. At the same time, traffic from mobile and tablet tends to be much lower than on B2C sites.

It’s the biggest downfall for you company to have a poor user experience on your company’s website. It also represents a missed opportunity for search traffic — sites that are not just optimized for mobile can’t be expected to perform well in mobile search. Making a separate mobile website may not be a worthy investment, nonetheless, using a responsive web design is a cost-effective approach to streamline for all devices that will help capture mobile search visit.

Responsive Web Design Overview

In case you’re unsure what responsive web design means, here’s a brief clarification of how it works.

Responsive web design is an approach to develop websites where the server always sends the same HTML to all devices, and CSS is used to change the way a page renders on different display sizes.

At the point when accessing a site from a laptop or desktop computer, the user is delivered a full perspective of the website. As the display size decreases for mobile or a tablet, the page retracts and stacks the elements for easy viewing and usability. This creates a user experience that works across all devices without changing URLs or HTML code.

SEO Benefits for Responsive Web Design

Switching to a responsive web design will help capture individuals searching from mobile devices. One of the huge positioning factors for Google is site quality. In the event that a searcher finds a site through mobile search, however the site isn’t optimized for mobile devices, bob rates will for the most part be higher. Thus, Google will be less liable to rank that website for mobile. It’s most likely happened to everybody surfing the web with a mobile gadget — you arrive on a website from your telephone and it doesn’t work accurately or requires a ton of flat scrolling, making an extremely poor and frustrating user experience.

Responsive web design is preferable for SEO over mobile sites. One of the downfalls of mobile sites vs. responsive web design is that numerous developers have a tendency to put mobile versions on sub domains.

Another downfall of mobile websites is that you need to optimize the mobile site separately from the main site whereas a responsive site is optimized across all devices for search. The reason this is an advantage for responsive design is because optimizing a mobile site separately requires a greater investment, which may not be beneficial for sites that have little mobile/tablet traffic.

Conversion Optimization Benefits of Responsive Web Design

Aside from search and usability benefits, going responsive will also have a real effect on conversion rates from mobile users. Obviously, if a website doesn’t take a shot at mobile or tablet devices, users will be not able to change over.

The more work a user has to do to finish a conversion, the less likely they are to change over. A responsive site can also be optimized for conversion just like a mobile site can. Responsive offers a considerable measure of adaptability in how substance stacks when switching display sizes. This adaptability will empower developers to control how conversion elements display on mobile and tablet.

Optimizing sites for mobile, regardless of how small the segment is for B2B, is imperative for capturing visitors and conversions. A responsive web design is a cost-effective technique for optimizing a site for mobile search and users contrasted with mobile site creation. Instead of making and optimizing three separate sites for desktop, mobile, and tablet, responsive just requires the creation of a single site that can be optimized for any gadget.

On the off chance that your business is contemplating a site redesign, consider going responsive.

Looking For the Responsive Web Designing companies in Chennai ?

How to Choose a Website Design Company

Find a website design company in Chennai. The easiest way is to Google them or looks in your phone book.

Evaluate the website design company’s in Chennai site and own portfolio. Any company can say they have great designs but a company’s portfolio should speak for itself. To adequately judge a website you must look at: Quality of design, ease of use, initial impressions, how the site compares to others in the same industry, consistent look throughout each site, and ease of navigation.

Ask them what their technical expertise is. Don’t be afraid of bringing specific things up such as: Do they test on Mac and PC? Do they offer Search Engine Optimization? Do they use templates? Do they have their own servers? Do they consider accessibility and standards?

Look at their attention to detail. Sometimes the smallest things can make all the difference. Look for: Page titles – each page should be unique and descriptive. Terms of use pages – every site should have terms of use and a privacy statement. Use of contact forms rather than published email addresses – this will reduce spam.

Google: Algorithm Updates

Google Panda Update

Google panda updates are introduced by Google search engine in their algorithm in order to eliminate low quality sites and content spam that are mainly concerned with the LOW QUALITY CONTENT.

The first panda update that happened in February 2011 literally shocked the seo world and webmasters because of the drastic changes that happened in the SERPS. Google replied on those updates that they are strictly working for the betterment of the search results for the better user experience.

Top Heavy Update

Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

Google Penguin Update

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

Pirate Update

Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.

EMD Update

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released.

Payday Update

Launched on June 11, 2013 – the “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

Google Hummingbird

“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.

Google Pigeon

Launched on July 24, 2014 for U.S. English results, the “Pigeon Update” aimed to increase ranking of local listing in a search.

What is Google’s new mobile algorithm in 2015?

Google is going to introduce an addition to the ranking algorithm that influences the position of your web pages in Google’s mobile search results.

The change only affects the rankings that your web pages have if the user searches on a mobile phone. The regular search results are not affected by the new algorithm.

It is important to make sure that your web pages are mobile-friendly.Instead of creating a separate website for mobile devices, you could use responsive design for your web pages. If you use WordPress, there are many themes that support responsive design.

iPOT work according to google updated SEO algorthim and you can reach first page in google search result like ours “Top SEO Companies in Chennai” at your affordable cost.

Spamdexing

The act of utilizing improper Search Engine Optimization (SEO) tactics trying to manipulate or raise the placement of a web site on a search engine’s search results pages (SERP). Additionally alluded to as search engine spam or Black Hat SEO, spamdexing can incorporate exercises, for example, keyword stuffing, link spamming, duplication of copyrighted content, page hijacking and more.

Content Spamdexing and Link Spamdexing:-

A combination of the words spam and indexing, spamdexing can be separated into two primary forms: content spamdexing and link spamdexing. The former includes manipulating the content on web pages in ways that are inconsistent with the guidelines of search engines. Content spamdexing can incorporate tactics, for example, keyword stuffing, meta tag stuffing, the use of invisible text on web pages, gateway or doorway pages, duplication of copyrighted content from high-ranking web sites and that’s only the tip of the iceberg.

The second category of spamdexing, link spamdexing, alludes to the use of improper links to or from web pages trying to artificially elevate the reputation of a web page or site by a search engine. Link spamdexing can incorporate exercises, for example, the use of purchased links or link-producing software tools, link farms, concealed links on pages, page jacking, cookie stuffing, comment spamming with web links and more.Looking for Purely White Hat SEO Companies in Chennai ? additionally we are doing Web Design services in Chennai,Web Development and Mobile app development at your budget.

SEO Tips

• Image Optimization : Use alt and title tags in all images because it is one of the well known seo tricks 2015.
• SEO Friendly URLs : Use the keyword in the post / page URL and also a full URL sense to boost your organic traffic .( example  :http://www.ipottechnologies.com/seo-companies-in-chennai.php)
• Title: To make your SEO Friendly title , you should note that your title should contain the keyword and try to insert your keyword in the beginning of your title. A title with 40 to 65 characters will also help you increase organic traffic .
• Create an About Us page as it is also considered an important thing to SEO in 2014.(example :www.ipottechnologies.com/about.php)
• Meta Description: Always a brief description with a maximum of 156 characters that can easily explain what is written in your article. Your meta description should contain your keyword that helps you because it is one of the most important seo tricks 2014.
• Categories: Use H1 , H2, and H3 in your article. Use your keyword in H2 that will help you rank your keyword in the search engines.
• You must use at least one image in your post and also optimize as I mentioned above.
• On spelling and grammar errors : Not all, but many bloggers do a lot of spelling and punctuation and grammar errors also in their articles that diminish their SEO. Always check your articles in Microsoft Word for spelling and grammar errors as these are very common and it is the turn of SEO Basic 2014.
• Navigation: always choose a better place for navigation / menus on your blog / site. The best places that are recommended for seo tricks 2014 is below the logo above and walk on t right side of logo.
• Popups : So many bloggers use popups like to increase their social media, subscribers or others use your pop -up windows is the biggest mistake bloggers . You must remove all pop -up windows will also reduce the loading time of your site and will also not irritate visitors.
• Permanent : When you make a permalink or the URL of a page / post must use ” – ” instead of “_”.
• If your site is a real business , you need to add Google Maps on the page or Contact Us page.
• Announcements : To win many bloggers use all ads which also irritates the visitors. In maximum 3 Adsense ad units , you can use and other advertising networks that you can use if that irritates many visitors , always use the maximum and minimum 3 ad units 2 .
• Create a beautiful favicon for your website .
• The most important of seo tricks 2015 in to rank a website / blog in search engines by 2014, seo tricks 2014 is to update your site regularly / day and schedule your messages.
• Social Bookmarking: Always create a Facebook page for your website and also add a Facebook like box in your sidebar or footer .(https://www.facebook.com/pottechnologies)
• You must create a support, help or FAQ page for your website .
• Internal links also connect your old messages in the most recent messages.
• Backlinks: Never build backlinks to your site too fast as it can be marked as spam by Google. Always create quality back links on sites that have good Page Rank, Alexa Rank, Domain Authority and the authority of the page.
• Sitemaps : also submit your site to Google Webmasters .
• Always write an article with a minimum of 300 words and 800 words are recommended which will also help you in ranking your site.
• To check the error of your site uses W3C compliant and correct mistakes.
• Keyword in the first paragraph : Always use your keyword in the first paragraph of your article.
• Theme: use a theme sensitive load , suitable , fast and with all browsers support .
• Replace the flash animation in gif format. .
• You must enter the copyright in the footer.
• Insert a search area 404 error page not found .
• See the source code and fix all the bugs and errors.
• Must inert search engine or website This widget .
• Underlined , italic, bold keywords in the article.
• Create a robots.txt file for your website .
• Always add nofollow relation to all outgoing links.
• Always buy a TLD have. Com, . Net . Org . On info extensions. (like www.ipottechnologies.com)
• Guest Viewing : do as guest posting in other blogs with good PR , DA, and PA .
• Create a beautiful unique logo for your website .
• Blogging Platform : Always choose a good platforms where the best blogs are WordPress ( which I use ) , Blogger , Joomla .
• 404 redirect all links to the home page.
• Create a cover page for a customer to your website so station , visitors can also submit guest posts on your website .
• Send the sitemap of your site to Google , Yahoo and Bing. Ping Yahoo and Ask search engines to get huge organic traffic.( How to Submit URL to Search Engines like Google, Bing, Yahoo! and Ask )
• Also avoid using stop words in your keywords .

Difference Between SEO and SEM

SEO is a procedure of adjusting both on-site and off-site components that are known to impact the search engine’s ranking algorithms. The ranking algorithms give the search engines the capacity to evaluate websites for their relevancy to a client search query. Presently, there are approximately 200 – 300 separate factors that make up the ranking algorithms and nobody individual knows all of them. Notwithstanding, experienced SEO professionals will have a solid comprehend of the key ranking factors and what will positively impact them.

Likewise, with SEO, you will commonly hear individuals say that SEO is free. Indeed, its most certainly not. At the point when a search engine client clicks on your listing in the organic/natural results that click does not directly cost you money however with SEO every one of you costs will be associated with the work it took to achieve that position in the listings and the cost it will take to keep up that position. SEO is a continual procedure of attempting to improve or keep up your positions as the search engines will commonly change their ranking algorithms.

SEM, which individuals frequently interchange with the PPC (pay-per-click) acronym or regularly alluded to as Paid Search, is the technique for utilizing a search engine advertising system to get ads for your website included in the SERP for key phrases in the Sponsored Link/Listings zone. These ads are specifically controlled by you (or an account manager) to say exactly what you need.

The difference here with SEM versus SEO is that when your ads are clicked in SEM you are paying per click. Along these lines, every time your advertisement shows up there is a dollar esteem you have placed on that commercial you are willing to pay if a qualified search engine client clicks it. This cost varies enormously depending on the competition in your specialty, your commercial, the keywords you are bidding on and your website (to give some examples). With SEM, the amount of traffic you can drive to your website site is directly proportional to the budget you have allocated to pay for clicks.

In conclusion, SEO & SEM are vastly distinctive and when I am talking to businesses about search engine marketing overall I suggest a combined approach. There are benefits to both. They likewise compliment one an alternate by filling-in gaps in your search engine marketing strategy that alternate does not cover.

Are you looking for SEO friendly Web Designing Companies in Chennai?