Basic details to Know about SEO

Seo is the process of changing the position of website or webpage in google search result by using keywords or keyphrase.
Types of Optimization
1.On-page Optimization-onpage optimization involves code edition.We need to include meta description(description and keywords),titles,heading tags,image alt attribute and robot.txt files.
2.Off page-optimization-It includes
a.Directory submission
b.Article Submission
c.Press Release
d.Social Bookmarking
e.Blog Posting
f.Blog Commenting
g.Forum posting
h.video submission
5 SEO Tips
1.Keep your webPage title Short .Page title must be 50 to 70 accoding to Google.
2.Add a meta description. Giving your page a meta description allows you to decide how Google describes your page in its results. Again, keep these descriptions short and sweet to ensure you do not exceed the maximum number of viewable characters.
3.Do not add meta keywords. Meta keywords are no longer used to rank pages in search results. All you will be doing by adding them is tipping your competitors off to what keywords you are trying to target.
4.Use only one H1 tag. The H1 tag is the most important text on a webpage. It tells Google exactly what the page is about. If you have multiple H1 tags, you can confuse Google crawlers and be penalized.
5.Your Webpage must contain unique and quality content.
At iPot Technologies,We are providing User friendly SEO Service and Our client rated as a best Web Designing Companies in chennai.To know more about our service please visit this link http://www.ipottechnologies.com/services.php
If you are looking for android and iphone apps developers in Chennai. Don’t hesitate to contact us.

What does Android Developers do?

An android developer is commonly somebody who develops applications for utilization on phones that utilize the android operating system (OS). These phones are generally ready to download and utilize various different applications, called apps, which can increase the usefulness of the phone by providing numerous new forms of functionality. These apps can include things, for example, maps that can incorporate data from a phone with built-in global positioning system (GPS) software, and additionally games, eatery locators and reviews, and enhanced media playback. An android developer typically works as a feature of a group, however individual programmers can likewise develop apps.

As wireless phones have gotten to be progressively effective, the software that can be used by such programs has additionally improved notably. More up to date phones are frequently developed with a standard OS much like a computer, and can exploit numerous different programs and apps that can then run on the telephone. Different wireless companies use different systems on their phones and one such framework is the android OS, which has the capacity exploit apps developed and distributed through the “android market.” These programs are created by an android engineer that can be a company or an individual programmer.

The types of programs that can be made by an android developer shift extraordinarily, and incorporate everything from interactive games to media players, and also apps that interface with and update based on prevalent websites and even electronic book readers and global navigation software. An android developer can be a large business that employs numerous programmers to create these apps, or an individual developer who makes apps for personal utilization and the enjoyment of others. The code needed for android development is for the most part open source and available unreservedly for anybody intrigued by developing apps for phones that utilization the android OS.

In spite of the fact that an android developer is commonly somebody who creates apps that can be downloaded to phones and utilized for a wide range of purposes, the expression “android” can likewise be utilized to allude to a humanoid robot. This meaning of the word is very well known and has been utilized as a part of science fiction stories for quite a long time. In this way, in another sense of the term, an android developer could likewise be somebody attempting to design a robot that is fairly human in appearance. While this is not yet a major field of development, since robotic creations are still fairly primitive, it is unquestionably an industry with potential growth.

About WebDesign

What is Web Design?

Web design is a comparable methodology of creation, with the intention of showing the content on electronic web pages, which the end-users can access through the internet with the assistance of a web browser.

Why Web Design is important for a business?

Nowadays, web designing industry turned into an important figure promoting a business or marketing a product. There are people who can really do it with the assistance of internet yet there are professionals who are working in a company that do services, for example, this. Because of the millions of users exploring the internet and are attempting to discover what they needed in the comfort they could call their own homes, a great deal of Web Designing companies would prefer not to miss the profits it can issue them. You then need to have an all around designed website to lure these users who are your prospect customers.

What Web Designing Companies do?

When you decide to that you need to have a website for your business, the first thing you have to decide is whether you are going to make the site or hire somebody to do it for you. It may sound simple to make a webpage, however a ton a bigger number of goes into it than you may think. This is the reason a great many people decide to go to a web design organization to have their website professionally created.

The vast majority accept, incorrectly, that making a website is as simple as registering a domain name, discovering a web template, and afterward utilizing a program, for example, WordPress, to make the site. While this will permit you to make a simple website, you’ll definitely need a web design company to make your site on the off chance that you need it to have a professional appearance, and, function properly. You inform the designer that you are working with about your customers, clarify what your business is about, and what you would like to gain from having a website, and they will handle the rest for you.

Diverse web design companies specialize in building a specific sort of website, some may focus solely on large companies, while others put theirs on littler organizations. Another contrast in these companies is that some likewise utilize languages, for example, ASP and JavaScript, while other stick to strictly utilizing HTML. Another alternative a few companies utilization is content administration frameworks, for example, Drupal and Joomla. You will need to remember this when choosing an organization, on the grounds that it has a direct impact on the functioning of your site.

What We Do:

iPOT Web Designing Company vital objective is to attain client fulfillment furthermore we help customers clients who want promote their websites too. We are one of the Web Designing Companies in Chennai are amazingly genuine in terms of quality control. We are not totally fulfilled unless we feel that we have surpassed your desires – regardless of the project size or cost. Our designed and developed sites mixed with our far reaching methodology of this area will help you to accomplish a positive return whether you are simply just beginner or a well established entrepreneur. You will feel enticed to take our world class web design services again and again as we furnish you with such solutions. We are the leading web designing companies in Chennai and web development companies in Chennai. We offer web designing service quality at affordable cost.

Thinks you need to know before starting a website design

Website creation is a complex task which includes a mixture of expertise in different areas. For example, you have to be an expert in the accompanying areas: Photoshop, HTML, writing, programming, and so forth. Then again, the initial phase in designing a website is legitimate planning. However, the first step in designing a website is proper planning. The planning stage should include the following:

• The purpose of the website
• Target audience & their psychology
• Color sense
• Images required
• Written content of the site
• Functionalities needed
• Search engine optimization

The clarity in purpose of the website is crucial on the grounds that just taking into account this would you be able to build the website. For an adsense website, you have to know the web brain science of visitors and spot your links in strategic locations so that your website gets the maximum number of clicks from the visitors. In the event that your website is implied for selling goods online you will require an ecommerce website that has a shopping cart and a payment counter. In the event that you need it to be a blog site you ought to consider adding sufficient web tools that would interest your visitors like hit counter, or vote casting.

Target audience and their web psychology research are vital keeping in mind the end goal to get the most out of your website. The illustration of adsense website given above is an apt one.

Colors have an important part in the success of the website. Distinctive colors have been symbolic representations and have a significant impact on both male and female visitors; subsequently it is important that you pick the colors as per your target audiences’ taste.

Images ought be pleasing as well as be relevant to the theme of the website. It is additionally assumes a crucial part in the overall success and feel of the website.

Written content of the website is its actual life. So ensure that the written content is loaded down with vital information that helps the visitors all around. It likewise assumes an important part in obtaining desired PageRank for your website in web search tools.

It is the functionality of the website that makes it alive. Current websites are interactive ones that can perform errands on your behalf. Ecommerce websites is a decent illustration for this.

After all the general thought of hosting a website is to get noticed and this is were optimization of the website gets to be vital. You will need to enhance the website both on-page and off-page with a specific end goal to rank well in the search engines.

These are the things we consider before starting to design your Website. We are the bestweb designing companies in Chennai. We finish your project in time at your affordable cost. Our web Designing Company in Chennai has a team of experienced professional and very creative and innovative thinkers.

As a best Web Designing Company in Chennai, we have successfully entered in the campaign few years ago to capture the local and global marketplace with its extra-ordinary strong presence on the World Wide Web.

About Dynamic WebDesign

A dynamic website is required for content, for example, online databases, e-business, collaborative content, membership, private areas, knowledge base, a resume or employments database, online shopping site etc. A dynamic web page is any web page which has content that is changed by a program or script at the time the page is requested. Dynamic website pages are pages that permit a user to set preferences regarding what sort of information will be displayed.

Advantages of Dynamic Website Design:-

• One can add and manage contents, stories, information, photos and videos anytime without the help of webmaster.
• One can add new pages and sections for site’s growth.
• One can save site management time.
• Site administrator can send customized emails to visitors.
• Complex tasks like quoting, estimating and presenting customized sales information can be done by Dynamic Web Site.
• Site administrator can manage visitors in a better way to retain them for long-term such as,
• Create member only section and allow member to manage their own pages.
• Ask for newsletter subscription.
• Ask for new product notification.
• Connect visitors with local salesperson or dealer.

iPOT Technologies is one of the leading web designing company in Chennai, India. Our concern has experienced Web Designing professionals to create innovative and creative websites that can attract customers.

As a Leading Web Designing Companies in Chennai, India we provide special offers to clients from various places in and around Chennai.

Our Services:-

Web Design

Web Development

SEO

Mobile Apps(android ,iphone & ipad)

To know more about our service visit http://www.ipottechnologies.com/services.php

Optimization, Over-Optimization, or SEO Overkill ?

Regarding the techniques people will use to guarantee that their websites get top rankings in search results, there are no rules. There are various websites that will utilize black hat tricks, which will coincidentally get them temporarily banned or permanently blacklisted from search engines, for example, Google. As being what is indicated, you have to guarantee that you are practicing SEO etiquette when attempting to excel in search rankings.

Correct and Incorrect SEO practices:

Is it true that you are utilizing the right keyword density or would you say you are over stuffing your content with keywords? One of the practices a considerable measure of websites will utilize is keyword stuffing trying to increase their search rankings. Legitimate keyword density ought to range from 3% to 7%. Content with more than 10% in keyword density is considered keyword stuffing and will in all probability be spotted by the search motor. It is advisable to make utilization of the tool known as keyword density cloud, which will tell you whether the keyword density in your content is at an acceptable range. Frequently utilized keywords ought to be replaced with synonyms to diminish the shots of keyword stuffing.

Another trick that websites will utilize is doorway pages. Prior to the advent of the PageRank algorithm by Google, a considerable measure of websites would utilize doorways and in those days this was not viewed as an illegal method for optimizing your site. Doorway pages are made specifically for search engines and have no meaning to Internet users. Be that as it may, they would at present make websites get higher search rankings. In this day and age, keywords alone won’t help your SEO yet in the event that you opt to utilize doorway pages, be arranged to get penalized by the search motor.

Hidden text was another trick utilized for SEO. This is technically invisible text meaning that it can’t be seen by humans yet was still included in the HTML. This was utilized to fool search engines in order to make them think the content is rich in keywords. This is a manipulative method and could likewise lead to your site being penalized.

Duplicate content is another method that is frowned upon. In SEO, content matters an awesome deal. Comparable pages in the same site or an affiliated site can lead to a drop in your search rankings.

Backlinks are a crucial approach to boost your SEO. Be that as it may, a few websites have a tendency to get these backlinks from link farms and this leads to link spamming. This could lead to your site being penalized. Another type of link spamming is if your site’s outbound links significantly outweigh the inbound links that it gets.

For pure white hat SEO service we are the best seo companies in chennai and other services like web designing companies chennai,web development and mobile apps development chennai.

E commerce Website Development

Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems

Even today after website or Internet revolution, E commerce (Electronic commerce) looks effective and essential in the business management. It is the offering of business information, keeping up business relationships and transactions utilizing internet and essentially used for buying and selling goods over internet. It is an enormous advantage to the business world and the customers.

The principle task of the Ecommerce is to promote the sales which boost up the success of the company. A quality Ecommerce web design ought to be well ordered and easy to navigate and ought to ponder on convincing the customers by easy payment option, clear product details, discounts and offers.

As Ecommerce and social media are so critical, we give Ecommerce web outline administrations at Chennai to handle all aspects. We give fresh and innovative website designs which will make your site both purposeful and impressive. There may be heaps of online eCommerce Web Development shopping website designing companies in Chennaiyet our designing team stands separated by generating huge traffic, more transactions and more visits to your site. We give you the designs which are eye catchy, as well as functional and supportive to both search engines and visitors.

IPOT Technologies specialize in database driven and interactive E-business Development Chennai. Present day online search for momentum information needs larger amount of personalization. Update at regular intervals of time is the way to long haul accomplishment for companies over the globe. In present day world the vast majority of the companies need sites that they can update quickly and easily. Our objective is to satisfy these needs with affordable database modules that hold and serve up key web information.

We achieve success for many years with the help of our dedicated web designing team. Our Ecommerce website designing Companies chennai will help you with easily accessible amenities, ease navigation, clear product details and all other information that customers long for. We have several ideas to design your website and we don’t bother about your budget. Our main aim is to keep our clients priority in mind and make them to feel happy by fulfilling their requirements.

Static Web Design

A static web page (sometimes called a flat page/stationary page) is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application.

Static Website is a standout amongst the best approaches to exhibit your products and services online. Alongside being cost effective, it’s a wide-spreading and truly efficient type of promotion. In basic terms, static web designing obliges least HTML coding and script, which makes it a straightforward, yet remarkable package for new businesses and individuals.

A static website contains Web pages with fixed content. Every page is coded in HTML and displays the same information to each visitor. Static sites are the most fundamental kind of website and are the simplest to create. Not at all like element websites, do they oblige any Web programming or database design. A static webpage can be constructed by just making a couple HTML pages and publishing them to a Web server.

Advantages of Static Websites:

• All Static Websites are easy to create
• They are economical and readily fit into a low string budget
• They can be easily navigated.
• Related images and information can be downloaded easily
• The page layout can be changed whenever desired
• The owner of the website can easily establish direct control over the content.

At iPOT Technologies is one of the leading web designing companies in Chennai, we combine knowledge, experience and talent to produce cutting edge visuals in web designing. Our Static website packages provide absolute solution to the businesses or individuals, to post simple information about themselves or about their company onto the static web pages.

Being a reputed web design company in Chennai, we furnish our clients with a wide array of web solutions including static web designing. Professionals at iPOT Technologies deliver optimum results within given time frame, helping us to create a competitive edge in the web designing field.

One of the web design companies in Chennai and we offers a varied service in this domain and offers services based on individual requirement. All our projects are designed and developed within a fixed time limit and we strictly confine ourselves in maintaining a clear deadline.

Considering each and every element of requirement, static web designers in Chennai at iPOT Technologies offer you the top notch designs for every business type. Our Static Website Development not just offers you a simple informative website but our professionals work hard to offer you a distinct innovative design and an interactive website layout. Meeting all your expectations in a new static website by incorporating all your requirements in your website is what we do best. We always offer static website development service that suits your requirements.

About Infographics

What is infographic?

A well-designed infographic can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. Ideally, an infographic should be visually engaging, contain a subject matter that is appealing to your target audience, and be supported by other engaging content across your website and social channels.

HOW INFOGRAPHICS HELP SEO

An infographic is a visual representation of information. Instead of writing an article or blog post that covers a lot of ground and uses enough stats and percentages to make the reader’s head spin, you can create an infographic that ties it all together in a handy dandy image. You may be thinking, “Wait, I thought that images didn’t have SEO value because the search engines can’t read them?” Well, this is true that the search engines won’t know what your infographic is about, but your target audience will. An infographic benefits an SEO campaign because, if it’s good, it will be shared and build your link portfolio.

Web users tend to be impatient. If a page loads slower than a few seconds, they won’t bother waiting. This is why page load time is a Google ranking factor. Obviously, people want information quickly and that’s why infographics are so great. They pretty much just cut right to the chase. They are also more fun to read than a long blog post or article and tend to be very visually appealing using attractive design and graphics.

An infographic is basically link bait, which is web content that was created to attract attention and is interesting enough for people to pass on. A big part of SEO is building the number of inbound links that point to your website or webpage. Since infographics display information in a pretty package so that people can quickly grasp a concept, they will, in theory, result in lots of inbound links back to your website as more and more people share it.

Just because infographics are known as link bait, that doesn’t mean that it is guaranteed that they will be. The key is that it needs to be of good quality. Don’t think that you can just throw an image together with a couple of stats and get it to go viral. It takes a lot of hard work and research to create an infographic that is actually worth sharing. If you’re going to make one, do it right. Cover an interesting topic and make it look good. Unlike purely text content, looks matter too. If you aren’t very good at design, hire someone that is. Once you’ve created an infographic masterpiece, be sure to start sharing it in social media to get the ball rolling. Share it with the right people that will find it useful and pass it along to their contacts.

Want Website for your business and want to double your business through SEO.Please visit us at web designing Companies in Chennai.

What is Search Engine Optimization?

Static Vs Dynamic websites – what’s the difference?

Here are numerous static websites on the Internet, you won’t have the capacity to tell immediately on the off chance that it is static, yet the chances are, if the site searches basic and is for a smaller company, and essentially delivers data with no bells and whistles, it could be a static website. Static websites can just truly be overhauled by somebody with knowledge of website development. Static websites are the cheapest to develop and host, and numerous smaller companies still utilize these to get a web presence. Here at iPOT Technologies, web designing companies in Chennai, we can advise or help to develop both static and dynamic websites.
Advantages of static websites
• Quick to develop
• Cheap to develop
• Cheap to host
Disadvantages of static websites
• Requires web development expertise to update site
• Site not as useful for the user
• Content can get stagnant
Dynamic sites on the other hand can be more expensive to develop initially, yet the advantages are numerous. At a basic level, a dynamic website can give the website owner the ability to just update and add new content to the site. For example, news and events could be posted to the site through a simple browser interface. Dynamic features of a site are just limited by imagination. Some examples of dynamic website features could be: content management system, e-commerce system, bulletin/ discussion boards, intranet or extranet facilities, ability for clients or users to upload documents, ability for administrators or users to create content or add information to a site.
Advantages of dynamic websites
• Much more functional website
• Much easier to update
• New content brings people back to the site and helps in the search engines
• Can work as a system to allow staff or users to collaborate
Disadvantages of dynamic websites
• Slower / more expensive to develop
• Hosting costs a little more
Numerous sites from the most recent decade are static, yet more people are realizing the favorable circumstances of having a dynamic website. Dynamic websites can take advantage of your site and either utilizes it as a tool or make a professional, fascinating experience for your visitors.

On-Page and Off-Page Optimization

  Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Search engines are utilizing complex algorithms to figure out which pages to incorporate in their index and the order they demonstrate these pages in the search results. SEO is the best approach to "speak" to search engines in a language they can comprehend and furnish them with more insights about a website. There are two types of SEO

1. On-page SEO
2. Off-page SEO

On-Page SEO On Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most important on Page SEO Tips are:  

• Optimized titles and descriptions
• Proper URL Structures
• User friendly navigation (breadcrumbs, user sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Google Authorship verification for all pages
• Top quality fresh content (This is always the most important SEO factor!)
• External links (no broken links or links to ‘bad’ sites)

  Off-Page SEO Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:  

• Link Building
• Social Media
• Social bookmarking
• Article submission
• Directory Submission
• Press Release
• Search Engine Submission
• Infographics
• Video Submission
• Blog Posting and
• Blog Commenting

  Why is Off-Page SEO important?   Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.       Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
  SEO Experts in Chennai, we do both on-page and off-page optimization in SEO to bring their website in top search engine result page.

Do’s and Don’ts of Responsive Web Design

Making a responsive web design takes a ton skill. It’s not just about making the content fit a smaller window. It’s about delivering a solid user experience to a growing number of web-enabled devices. Recently web design discussed making altogether separate gadget experiences; however this essentially isn’t scalable over the long haul. Making versatile experiences is a more intelligent path forward; however this methodology accompanies its challenges.

Responsive Web Design Do’s

• Design with the user in mind – any look to develop a design which optimizes the experience
• What device are they using?
• What are they trying to achieve
• Do keep page size to a minimum using best performance based practices
• Design using the fluid grid – it was the original proposition for how RWD should work and it got support from Adobe. The fluid grid is when page elements are sized in relative (%) units and the number of grid columns change depending on the width limits.
• Do check out what’s above the fold on different devices as you’ll find ‘once size doesn’t fit all’
• Design for each device individually  – A phone is not a tablet is not a laptop is not a desktop is not a TV, and they all have their own characteristics that you need to be aware of and design for.

Responsive Web Design Don’ts

• Don’t penalize users for the device they happen to be browsing with.
• Don’t hide content from mobile users – change the content to make it accessible to all
• Don’t clutter the design and add unnecessary items – ask yourself “is it necessary to the user – does it add anything’
• Don’t over bloat pages for mobile users – remember 74% of mobile users will leave after 5 seconds  of waiting for a page to load, and the unfortunate reality is that only 3% of small screen versions of responsive sites are significantly lighter than their large screen counterparts. That means users bear the burden of a potentially massive download.
• Don’t make text links so small that they can’t be clicked on when browsing using a mobile device.

We at iPOT Technologies design your website responsive and you get more traffic because you can view your website how in desktop likewise you can see in mobile,tablet and ipad.

Web Designing Companies in Chennai, smartphone application development in Chennai,android application development in Chennai .

Google’s New Mobile-friendly Search Algorithm: Will your website be found on mobile devices?

Today, when you inquiry Google on a mobile gadget, you will notice the results are accompanied by a Mobile-friendly tag.

In the event that you haven’t heard the news yet, Google is launching a new mobile-friendly pursuit algorithm on April 21st. This new algorithm will really begin looking for this mobile-friendly result which will impacting how websites are ranked in mobile searches.

“Beginning April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our indexed lists. Consequently, users will discover it easier to get relevant, superb query items that are optimized for their devices.”

Is your site mobile-friendly?

There is no ranking system set up to decide how mobile-friendly your site is – its true or false; yes or no; pass or fail. While your site may as of now be responsive or optimized for mobile, certain elements of the implementation can at present cause your site to fail the mobile-friendly test.

Which leads it to the next question… Can your website pass the test?
Alright, so you haven’t been following along in your textbook yet here are the subtle elements you have to know to cram for the test.

How can you check?
Seek your site on a mobile gadget and check whether the mobile-friendly tag is displayed alongside your site. Like in the example demonstrated previously.

You can likewise head toward Google’s mobile-friendly test site and enter your domain:https://www.google.com/webmasters/tools/mobile-friendly/.

In the event that your site delivers a fail here, you will be furnished with some feedback that will help you determine what needs to be updated.

Common culprits
Link spacing: On touch devices we don’t have the luxury of a precise mouse pointer – we have our finger tips on a small screen. This makes links that are near one another hard to interact with.

Text is too small: If text on your website obliges users to zoom in, you will be penalized for this because it is viewed as a bad browsing experience.

Content is wider than the screen: This implies that a user would need to scroll to the right so see the full website. This one usually happens when a website is not mobile-friendly at all. On the other hand, at times specific elements can compel your layout off screen – for instance, images with hard coded pixel widths.

All pages are individually analyzed: This new algorithm will examine every individual page on your site. While your site might basically be responsive, there could be sure pages that are bringing on issues.

We helped our clients to double their business profit by making their website responsive or mobile optimization.Please check out at web designing companies in Chennai.

Rules Of Web Design

Simple is beautiful.
Cramming excessively into every page makes confusion. Visitors get frustrated when they need to scan through rows of links and images to discover what they are searching for. By keeping your pages simple, your website will be simpler to use.
Design is paramount.
When you meet someone surprisingly, you need to make a decent first impression. The same ought to be valid for your website. The general look and feel of your site is the first thing your visitors will notice.
Navigation should be intuitive.
There are couple of things more frustrating than not having the capacity to discover certain content on a website. Pages ought to be well-organized with a top-down design so visitors can without much of a stretch skim through the different sections on your website.
Consistency is key.
Visitors shouldn’t feel like they are visiting another website every time they open another page on your site. Consistency among the pages on your site makes navigation a much easier task.
Colors are crucial.
Color choice can represent the deciding moment a website. A large portion of us have visited websites that are essentially painful to look at. At the point when picking colors, utilize a steady palette of colors that don’t clash and verify there is a strong contrast between the text and the background.
Make your website responsive.
People will get to your website utilizing a wide variety of devices – from smartphones to desktop computers. Along these lines, it is essential that your website displays correctly on different screen sizes. Utilizing CSS media inquiries is a great approach to implement responsive web design.
Develop for multiple browsers.
Browsers should render webpages the same way, yet they don’t. Hence, make a point to check your website on multiple browsers to verify everything appears correctly. It is best to catch issues early as opposed to relying on complaints from your visitors.
Check your website for errors.
As any experienced editor will let you know, a great bit of work can be tarnished by a little blunder. Webmasters ought to regularly check their websites for typos, broken links, and images that don’t stack correctly.
Write your own code.
Whether its HTML or PHP, nothing beats composing your code from scratch. In the event that you utilize build your site from templates and pre-composed scripts, you will be clueless when something happens. On the off chance that you code your own particular pages, you will have full control over what they look like and act.
Don’t forget the content.
Regardless of the fact that your site is beautifully designed, it is close to an empty shell without content. A decent website has both great design and great content. Consequently, verify all your pages have unique, original content that makes them worth visiting.

We design website with these rules in web designing.Please contact us at web designing companies in Chennai.

THE GUIDELINES FOR A SUCCESSFUL WEBSITE

 Internet is the monster player of business and communication today. Each business works or has arrangements of launching its own particular website. The web space is now full with a great deal of websites. In such scenario, it is troublesome for a recently established Website to snatch the attention of the audience. Websites having low quality likewise pass up a major opportunity for a ton of potential buyers. Although, there is no universal guideline of making a Website Successful, use of some key points while developing the website can increase its risks of getting the desirable attention. The Important Guidelines for a Successful Website are:- Good quality content- A website should constantly incorporate great quality content. The foremost point of a website is to bestow data to the audience. On the off chance that the content offered on the website is illogical or irrelevant then the visitors would be exceptionally put off. They will immediately leave the website and all possibilities of conversions would be lost. Easy to use website -A website must be anything but difficult to use for the user. Regardless of how top class the graphic designing is or how modern the navigation framework is, if the user is not able to understand its working mechanism then he won't have the capacity to remain focused website for long Easily Accessible -Today, the vast majority of the users access websites through their smart phones. They convey transactions and avail services with the assistance of their phones. A website not having mobile accessibility will pass up a major opportunity for a large pool of visitors. Thusly, every website must be compatible with a wide range of platforms. They ought to be available all devices and working software. Clarity about the motive- Each website has diverse movies. One may need the visitors to request a product while another may need the user to get connected with the website. Whatever may be the motive, it ought to be unmistakably set at the earliest reference point and a business system ought to be formulated accordingly. Regular updates-The website ought to dependably be redesigned at consistent intervals so that the data and content is crisp and relevant to the current scenario. The point of a website is to get public attention. There are no immovable standards to get that attention. Yet taking after the aforementioned guidelines helps in imparting the website great measure of exposure and traffic.Web Design Services in Chennai

  Web Design:-
 Nowadays Online presence for a business is very vital because internet is growing day by day. With increasing competitions every day, it is important that you go for one of the Top Web Designing Companies in Chennai services available. This is where iPOT Technologies comes to your aid, we design your website not only be attractive but also user friendly. A Web Designing Companies in Chennai provides an opportunity to the clients to expand their business through online. Our company is the best place to fulfill all your dreams in terms of web designing. As a Web Designing Company in Chennai, India, we hold fast to the patterns preferred by worldwide customers in the website development enclosure. We give end to end adaptable progressed web development solutions and services.
  Our Web Designing Company Services includes: Creative Website Design Dynamic Web Site Development Flash Animations and Rich Media Production Customized Content Management Systems Integrated E-commerce and Store Front Animated/ Static Banner Design
  Software Development:- Websites in the competitive worldwide market today are considerably more. Because of the growing demands of the web empowered services, the requirement for quality rich websites are expanding. Our software developers at iPOT Technologies in Chennai guarantees to give flawless services which will be out of your desire level. Our software developer is capable of extensive variety of websites ranging from simple static websites to the most complicated e-commerce websites and other web applications. iPOT technologies is the best Software development company in Chennai offers best web design and development service at affordable cost.
  Mobile Application Development:- As a Smartphone Application Developers in Chennai, We can cooperate with you to obviously determine your application needs and check whether either a web application or a local Mobile application would be the best decision for your business. After your application necessities are plainly characterized, we can design and develop the best application for your specific business, keeping the methodology basic, run and cost-effective.
   iPhone Application Development:- iPOT Technologies is a prominent iPhone Application Development Company in Chennai,india. We have a group of skillful iphone application designers who work in creating custom and weighty iphone applications. We upgrade our knowledge and skills continually and that helps us develop cunning application solutions for different business domain. We attain our Goal by conveying creative iphone application to our customers in a fair, reasonable and straightforward way. The iPad is a tablet computer that is slowly but surely capturing the imagination of the population at large. The market for iPads is increasing day-by-day and just about everybody wants to get their hands on it. What this means is that quite a number of your target audience is actually using the iPad. So, why not exploit it to promote your business? POT Technologies's iPad application development services are perfect for this purpose.
  Android Application Development:- Android – a quickest growing operating system of smart phone devices has been prominent with its each one upgrade. It’s flexible, easy to understand applications & adaptability has made it more favorite. iPOT Technologies is one of the fastest growing Android App development company in Chennai, India. Our Android Apps developers create innovative, dynamic applications that can help your business to prosper even supplementary. SEO:- iPOT Technologies is a leading SEO Company in Chennai. We provide effective, affordable and expert SEO services Chennai. We all optimize websites to find better visibility from search engines, increase internet search engine ranks, boost traffic, increase business leads and enhance ROI. To be a business agency, we correctly understand the prerequisites of organization professionals so because of this our solutions are fully tailored for meet your online business needs, marketing desires and accelerate your web business earnings.
  SMS Solutions:- iPOT Technologies can help you in achieving your goal, since mobile phones are very common today and SMS offers an intriguing solution. SMS are delivered in a matter of seconds and customers are far more likely to receive and read SMS. When you use iPOT Technologies for SMS, you are sure that your customers aware about the latest Products/Services/Happenings of your business.
  Live Webcast:- iPOT Technologies can help you with every step of live streaming – from the video production itself through the streaming service, including pay-per-stream, dual screen streaming, and tracking hits. On the production end, depending on the size of your event, you may need one camera with one operator, or you may need multiple cameras, lights, sound mixing, and live switching between cameras and PowerPoint to output to the stream.

What kind of SEO techniques do you use?

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:

• designing and developing a website to rank well in search engine results.
• improving the volume and quality of traffic to a website from search

engines.

• marketing by understanding how search algorithms work, and what human

visitors might search. SEO techniques are classified into two broad categories:

• White Hat SEO – Techniques that search engines recommend as part of a good design.

Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing White Hat SEO An SEO tactic is considered as White Hat if it has the following features:

• It conforms to the search engine's guidelines.
• It does not involve in any deception.
• It ensures that the content a search engine indexes, and subsequently

ranks, is the same content a user will see.

• It ensures that a web page content should have been created for the users

and not just for the search engines.

• It ensures good quality of the web pages.
• It ensures availability of useful content on the web pages.

Black Hat SEO An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features:

• Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the search engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
• Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
• Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
• Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.
• Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.

Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything. Want to get your site optimized? Please contact us our SEO Companies in Chennai for further assistance.

Prevalent Web Designing Myths

After a great deal of examination web designers has come to a conclusion that consumerization is the best approach to achievement in web designing. Everybody consents to it as the privileged of web designing comprises of this and businesses have seen its certain effect. In any case, there are different misguided judgments identified with the inward intricacies of web designing. This blog discusses these myths and tries to comprehend web designing strategies all the more unmistakably.
Mixing Designing Terms
The biggest myth that web design services in Chennai have, does not understand the distinction between terms, for example, user experience, client experience and administration design. User experience concentrates on the design pattern and its practice of a solitary client touch point. The essential objective is to make the touch point keener. So as to make a sublime user experience the users ought to have diverse skills, for example, user research and analytics, data architecture, connection design, visual design or front-end developers and content strategies.
The objective of client experience is to design and spot the touch focuses legitimately all through the journey of users. Be that as it may, if the consistency is broken anytime of time, all your sincere endeavors of making a decent user experience will come up short.
Understanding Service Design
Like customer experience, the objective of service design is to enhance online service experience. It is an integrative methodology that amalgamates user experience, operational model design tools and design methodologies. The objective is to associate the journey through all touch points and channels as far as customers as well as organizational perspective.
A service designer has part of responsibilities with regards to the skills of service design. It incorporates planning, research and design. The troublesome part for him is associating the engineering to the architecture.
User Experience Is Not the Same as Interface Design
It is typical to consider design as simply an ornament. Mixing up ‘user experience’ and ‘user interface’ is an extremely basic misstep. The explanation behind this is that it has a significant part in creating great user experience, while experiencing online products and services. Thus, the thought is to comprehend the different terms.
Interface is a piece of user experience. It is considerably more than pixel-pushing, cosmetics and button placement. It is more holistic and ought to be everybody’s worry, it’s not simply an issue influencing the “artistic” types.