On-Page and Off-Page Optimization

  Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Search engines are utilizing complex algorithms to figure out which pages to incorporate in their index and the order they demonstrate these pages in the search results. SEO is the best approach to "speak" to search engines in a language they can comprehend and furnish them with more insights about a website. There are two types of SEO

1. On-page SEO
2. Off-page SEO

On-Page SEO On Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most important on Page SEO Tips are:  

• Optimized titles and descriptions
• Proper URL Structures
• User friendly navigation (breadcrumbs, user sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Google Authorship verification for all pages
• Top quality fresh content (This is always the most important SEO factor!)
• External links (no broken links or links to ‘bad’ sites)

  Off-Page SEO Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:  

• Link Building
• Social Media
• Social bookmarking
• Article submission
• Directory Submission
• Press Release
• Search Engine Submission
• Infographics
• Video Submission
• Blog Posting and
• Blog Commenting

  Why is Off-Page SEO important?   Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.       Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
  SEO Experts in Chennai, we do both on-page and off-page optimization in SEO to bring their website in top search engine result page.