On the off chance that your website suddenly stops showing up in the SERP’s for your chosen keywords or phrases, or it has lost a ton of its traffic without a reason and can’t give signs of recovery, then it is quite possible that it has been punished by Google.
Sometimes it is easy to recoup from a google penalty while some others it can be quite troublesome or even impossible to do as such resulting to a complete shutdown of your website!
In that case there is a check list that a SEO expert has to follow so as to recognize the probable reasons why a website has been punished alongside a number of suggestions on the best way to continue in every situation.
Duplicate content
Check the Meta Tags, the link anchors, the whole copy and for the most part everything that can be duplicated. Although having a copy content may not escape, not fixing it will eventually result to a penalty.
Check the Meta Tags, the link anchors, the whole copy and for the most part everything that can be duplicated. Although having a copy content may not escape, not fixing it will eventually result to a penalty.
Compose all the necessary elements from the earliest starting point or make use of a rel canonical tag.
Hidden Text
Check for any hidden content on your website. Case in point making the font color invisible to your visitors or some other black hat technique.
Check for any hidden content on your website. Case in point making the font color invisible to your visitors or some other black hat technique.
Website visitors might not notice it however the search engine bots will.
Keyword stuffing
Verify that you have not overused your targeted keywords. Check your keyword densities. The same magic word in a URL or in the same section of a page will pull in Google’s attention who may wind up punishing you.
Verify that you have not overused your targeted keywords. Check your keyword densities. The same magic word in a URL or in the same section of a page will pull in Google’s attention who may wind up punishing you.
So always attempt to keep your content natural, original and informational.
Overusing of H1 tags
The H1 tag is an unmistakable indicator for Google on what is found on that page. Excessive use of the H1 tag in a specific page could be seen as an attempt to cheat Google’s Listing with keywords.
The H1 tag is an unmistakable indicator for Google on what is found on that page. Excessive use of the H1 tag in a specific page could be seen as an attempt to cheat Google’s Listing with keywords.
Affiliation and Advertising
It is an undeniable truth that affiliate marketing and advertisements are a critical source of income however in the event that you overdo it you might lose substantially more. Google doesn’t care for websites with numerous ads as it believes that it is overseen by someone who cares just for money and not the real user experience. Also the higher the bounce rate the less Google will like your website.
It is an undeniable truth that affiliate marketing and advertisements are a critical source of income however in the event that you overdo it you might lose substantially more. Google doesn’t care for websites with numerous ads as it believes that it is overseen by someone who cares just for money and not the real user experience. Also the higher the bounce rate the less Google will like your website.
Spam Backlinks and link building
In the event that your site has been hacked, Google will rapidly remove it from SERPs. Act rapidly to protect your website from hacking attempts and always keep a backup to be arranged for the worst.
In the event that your site has been hacked, Google will rapidly remove it from SERPs. Act rapidly to protect your website from hacking attempts and always keep a backup to be arranged for the worst.
First and foremost never purchase or sell backlinks as the latest google algorithms have activated numerous penalties for some websites because they were using paid links.
Also you must be extremely watchful so as to not include an extraordinary number of backlinks in a short time of time because Google thinks you are using committed software to accomplish this.
Furthermore, in the event that you recover a link from punished websites you will most likely wind up facing the same situation.
At last verify that your back-links are both relevant to both your content and your niche.
What to do if your website is penalised?
First of all be patient and don’t panic.
First of all be patient and don’t panic.
Attempt to redress all possible problems that may have caused the penalty. On the off chance that you understand that the penalty derives from troublesome links ask Google not to look into them by using the disavow tool.
In the wake of cleaning your website verify you submit a new sitemap so as to give Google a notice that your content is new and fresh. At that point you must hold up until the search engines bots crawl your website once more.
On the off chance that, then again, Google decides not to remove the penalty from your website, you will unfortunately need to purchase a new space, transfer everything there and start promoting it from the earliest starting point.
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