Wednesday 8 April 2015

Google’s New Mobile-friendly Search Algorithm: Will your website be found on mobile devices?


Today, when you inquiry Google on a mobile gadget, you will notice the results are accompanied by a Mobile-friendly tag.
In the event that you haven’t heard the news yet, Google is launching a new mobile-friendly pursuit algorithm on April 21st. This new algorithm will really begin looking for this mobile-friendly result which will impacting how websites are ranked in mobile searches.
“Beginning April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our indexed lists. Consequently, users will discover it easier to get relevant, superb query items that are optimized for their devices.”
Is your site mobile-friendly?
There is no ranking system set up to decide how mobile-friendly your site is – its true or false; yes or no; pass or fail. While your site may as of now be responsive or optimized for mobile, certain elements of the implementation can at present cause your site to fail the mobile-friendly test.
Which leads it to the next question… Can your website pass the test?
Alright, so you haven’t been following along in your textbook yet here are the subtle elements you have to know to cram for the test.
How can you check?
Seek your site on a mobile gadget and check whether the mobile-friendly tag is displayed alongside your site. Like in the example demonstrated previously.
You can likewise head toward Google’s mobile-friendly test site and enter your domain:https://www.google.com/webmasters/tools/mobile-friendly/.
In the event that your site delivers a fail here, you will be furnished with some feedback that will help you determine what needs to be updated.
Common culprits
Link spacing: On touch devices we don’t have the luxury of a precise mouse pointer – we have our finger tips on a small screen. This makes links that are near one another hard to interact with.
Text is too small: If text on your website obliges users to zoom in, you will be penalized for this because it is viewed as a bad browsing experience.
Content is wider than the screen: This implies that a user would need to scroll to the right so see the full website. This one usually happens when a website is not mobile-friendly at all. On the other hand, at times specific elements can compel your layout off screen – for instance, images with hard coded pixel widths.
All pages are individually analyzed: This new algorithm will examine every individual page on your site. While your site might basically be responsive, there could be sure pages that are bringing on issues.
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